The average price of online dating services is between and dollars a month.
It was initially a very lucrative business to be in with online dating services soaring in popularity since 2001 and representing nearly 50% of the dating market’s value.
Level of Competition in the Online Dating Industry Online dating Web sites are facing ever-increasing pressure due in part to social-networking sites, but lucrative advertising and subscription revenue keep a high number of companies competing in the area.
The surges in the popularity of sites such as My Space and Facebook have drawn attention away from dating Web sites.
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In fact, online dating sites rank as the third most popular compared to other paid content sites that fill Internet.
Many people patronize online dating sites for their convenience.
Such services allow those looking to date the opportunity to meet new people and socialize without needing to leave their homes.
Members tend to inflate their yearly salaries by 20 percent or more.
Physical traits are exaggerated or hidden, especially regarding height and weight.
Many singles have even found spouses through Internet dating services.