The overall numbers mask significant gender gaps within some racial groups.Among blacks, men are much more likely than women to marry someone of a different race.Some racial groups are more likely to intermarry than others.Of the 3.6 million adults who got married in 2013, 58% of American Indians, 28% of Asians, 19% of blacks and 7% of whites have a spouse whose race was different from their own.In 2013, a record-high 12% of newlyweds married someone of a different race, according to a Pew Research Center analysis of census data.(This share does not take into account the “interethnic” marriages between Hispanics and non-Hispanics, which we covered in an earlier report on intermarriage.) Looking beyond newlyweds, 6.3% of all marriages were between spouses of different races in 2013, up from less than 1% in 1970.In 2014, 37% of Americans said having more people of different races marrying each other was a good thing for society, up from 24% four years earlier.
Only 12% of black women married outside of their race.
It really felt like something had changed about the way America perceived and thought about race, and for at least that brief moment, the nation appeared united. For example, below are the numbers from Date Hookup, a site that we acquired a few years ago (but that still operates independently.) Date Hookup has a distinct userbase, a distinct user acquisition model, a distinct interface, yet their data reflects the same basic biases: While Ok Cupid is large enough that its demographics reflect the general Internet-using public, Date Hookup is a niche site particularly popular with Latinos and blacks (those groups comprise 13% and 20% of the site, respectively.) Other sites in our portfolio, with still different demographics and business models, show the same attraction patterns.
No less than Karl Rove captured the moment well: “an African-American candidate who was aspirational and inspirational…is very powerful. Q: Is it possible that some small number of users is throwing off the averages? For example, 82% of non-black men on Ok Cupid show some bias against black women.
Move one square to the left, and you see that they think Latinos are 1% above average, and so on.
The color is there to make the big trends easy to see. Ok Cupid users are certainly no more open-minded than they used to be. Here are the numbers for 2009 till now — view each graph below to move through time.
For Asians, the gender pattern goes in the opposite direction: Asian women are much more likely than Asian men to marry someone of a different race.