There was real emotion in the room as the Carlisle representatives spoke about their wool being the best in the world.” For most of the growers, the event was a unique opportunity to see carpets made from their woolpresented on an international platform to an audience which included media, interior designers and Carlisle sales specialists, Carr said.
“Our growers got to see first-hand that their wool is a truly premium product that is in high demand at the exclusive end of the market in the US.
Interiors & Textiles is proud to announce that it has been recognized by two leading organizations for its recent participation in the Design For A Difference project – a national movement who’s mission is to reimagine and revive an interior space of deserving non-profit organizations across the nation, giving back an intangible benefit of space, design and dignity to organizations that are working hard to benefit our communities.
Design for a Difference originated as a design contest whereby interior designers, partnered with a local floor covering showroom to makeover an interior space of a local charity.
Growers were then introduced to the three celebrity interior designers, Mark Brunetz, Jennifer Bertrand and Lonni Paul, who are instrumental in developing the new range of designs and are charged with producing new concepts every quarter.
Under CP Wool’s partnership with Carlisle, the Just Shorn® luxury range of carpets and rugs is now being made available through its six strategically-located showrooms across the US.
Interiors and Textiles, a local Flooring and Window treatments retailer, undertook the recent remodel of the lobby of Mountain View’s Community Service Agency – a non-profit organization providing a social safety net for disadvantaged residents of this central Silicon Valley city.
Supported by major funding from Linked In and in-kind product and service donations from national and local suppliers and contractors, , the team transformed the CSA lobby into a “Welcome Center.
Nationally known interior designer, and TV personality Mark Brunetz spearheaded the design project, and interior design students were selected from West Valley Interior Design program and Canada College Interior Design program along with several local contractors who contributed their time and services to the project.Craig Carr, managing director of Carrfields, said the farmers who attended the event were immensely proud to see the finished carpets and rugs, which are now available from US luxuryflooring specialist Carlisle, presented at the event.“Our growers were thrilled to have the chance to see the range and touch it.Their whole product innovation strategy is to purposely step off the commodity curve.We are compelled to push creative boundaries and will be continuously developing and commercialising “step change” yarn systems and working with our channel partners to provide new, unique and exclusive ranges, Carr said.A key area of opportunity that CP Wool and Carlisle have identified is the luxury apartment market in New York, where 80% of a residence’s floor area must be covered in soft flooring to reduce noise, Carr said.